didrooRFM - Compute Recency Frequency Monetary Scores for your Customer Data
This hosts the findRFM function which generates RFM scores on a 1-5 point scale for customer transaction data. The function consumes a data frame with Transaction Number, Customer ID, Date of Purchase (in date format) and Amount of Purchase as the attributes. The function returns a data frame with RFM data for the sales information.
Last updated 8 years ago
1.00 score 5 scripts 174 downloads